We Help Feed Kids In The U.S. Who Need It Most Every Day

Every purchase you make helps create something meaningful beyond just a new pair of sunglasses. From the very beginning, our mission has been rooted in the idea that business can be a force for good. What started as a simple commitment to quality products and dependable customer care has grown into a long-standing dedication to supporting families, children, and communities in need.

One of the most important ways we give back is through our partnership with Blessings in a Backpack, a nonprofit organization focused on helping children who face food insecurity. Many school-aged kids depend on school meal programs during the week, but when weekends arrive, access to reliable meals can become uncertain. Through this partnership, every order helps support hunger-free weekends for children who need it most.

This mission is personal to us because we believe no child should have to worry about where their next meal is coming from. Access to food affects more than physical health — it impacts confidence, focus, learning, and emotional well-being. By helping provide consistent weekend meals, we’re contributing to stronger futures for kids and greater peace of mind for families.

The impact of this work continues to grow because of the people who choose to support our brand. Every order becomes part of something larger: helping children feel supported, helping parents feel relief, and helping communities become stronger. It’s not just about giving back after success — giving back has always been part of who we are.

Over the years, our commitment to making a difference has extended into many other areas as well. We’ve supported programs that build backyard playsets for children facing serious health challenges, helping create safe spaces where kids can laugh, play, and simply enjoy being children. We’ve also helped provide hospital-ready care packages to families navigating difficult medical journeys, offering practical support during some of life’s most overwhelming moments.

Sustainability is another important part of our mission. We understand that caring for people also means caring for the planet they live on. Through environmental initiatives and recycling efforts, we’ve worked to reduce waste and support cleaner oceans by helping remove plastic pollution from waterways. Every step toward sustainability reflects our belief that responsible choices today can create a better tomorrow.

Giving back is not just something we talk about — it’s something our team actively participates in. Across volunteer events, community outreach days, and charitable partnerships, our employees show up with genuine care and commitment. Whether it’s helping organize food programs, supporting nonprofit partners, or taking part in community service projects, our team is proud to contribute in meaningful ways.

What makes this mission truly powerful is the shared impact created by our customers, team, and partners. A single purchase may seem small on its own, but together, those actions create lasting change. They help feed children, support families, strengthen neighborhoods, and inspire hope where it’s needed most.

We believe that kindness has a ripple effect. When one family feels supported, an entire community feels stronger. When children have the resources they need, they are better able to learn, grow, and dream about their futures. That is why we remain committed to making every purchase matter.

As we continue to grow, our purpose remains the same: to create products people love while building something bigger than ourselves. With every order, every partnership, and every act of generosity, we are helping shape a future built on compassion, responsibility, and care. Together, we are making a real and lasting impact—one step, one family, and one weekend at a time.